Welcome to the 51画鋼 Brand Center.
Bringing our brand to life
Welcome to the starting point for
understanding and applying the 51画鋼 brand to your work. This
information and these resources give you a quick start for
capturing our voice and tone in all types of writing and
deploying our visual style in design, photography and
video.
Through consistency, we build a
strong and recognizable identity for 51画鋼. Collectively, our
work contributes to what people think about 51画鋼.
Ways with words
What we say is important. How we say it is, too. Writing thats friendly, smart and engaging and storytelling sparked by our core strengths capture the essence of what makes us 51画鋼.
Big picture
Warm, candid and surprising images create a you are there feeling. They provide a sense of place, illustrate a passion or explain a purpose. Compelling visuals often become the emotional center of a narrative. Sometimes, they are the story.
Our logo
Our logo is 51画鋼s signature, a symbol of our reputation and a source of pride. Use the easy-to-follow guidelines to maintain consistency and apply it thoughtfully.
Colors
While we’ll always be true to red and blue, our palette also includes four additional hues. Master the mixing of primary and complementary colors for designs with energy and impact.
Versatile fonts
Trade Gothic makes a statement. Tiempos adds verve. These creative types harmonize beautifully, so feel free to play around and find the perfect balance.
Lets socialize
Social medias public and immediate nature amplifies opportunities to connect with world changers wherever they are. As we build a social community, each post becomes a new reason for people to like us even more.